GUEST: I was a chart manager at Cashbox magazine, one of the music trade magazines, from 1977 to 1984.

And one of the perks of the job is, uh, often times the record companies would bring stuff like this for me to see and enjoy.

APPRAISER: It's a pretty good position to be in.

People want to be your friend when you're the one coming up with the charts.

GUEST: Yup.

Exactly.

APPRAISER: So you brought in today, obviously, this, um, record store window promo poster for Tom Petty and the Heartbreakers' second album.

GUEST: Correct.

APPRAISER: "You're Gonna Get It!"

1978.

And it's not just that poster, it's, uh, signed, which is really great.

And they're huge signatures.

It's not just signed by Tom Petty, we have Stan Lynch, Mike Campbell, Ron Blair and Benmont Tench.

So we have, like, the full five founding members here.

GUEST: Yup.

That's it.

APPRAISER: And Tom's signature is really big in the middle and he's dated it, so this is about a month after the record came out in June of '78.

GUEST: Correct.

APPRAISER: And I love that he signed it "To Cashbox," GUEST: Right.

APPRAISER: One quick question; how did you guys determine what the charts were?

Did they send you sales information or...?

GUEST: It was kind of fly by the seat of your pants back in those days-- this is pre, uh, computer era, pretty much, when I was there.

So lots of telephone calls to record stores and radio stations and we kind of mashed it all together and came up with the charts every week.

APPRAISER: What's so great about this poster, in addition to the fact that it's big, it's a little rare because it's not paper and it was made to put on a window.

APPRAISER: Obviously, this is why it's transparent.

GUEST: (chuckles) Translucent, mm-hmm.

APPRAISER: And so you, you have the adhesive strips up here, which you'd stick on.

GUEST: Right.

APPRAISER: And you can put them up to the glass.

GUEST: Right.

APPRAISER: And most of the ones that were made probably were used in the stores and didn't survive so well.

Because if you had this in the sun for a few months, I'm sure they faded out.

They tore, people took them.

APPRAISER: Um, yours is in pretty great condition, but even more so than that, obviously, yours is signed.

Do you remember this one cruising up the charts?

GUEST: Oh, yeah.

For sure, made it to, uh, number... 23 or thereabouts.

APPRAISER: At auction, I would expect it to fetch somewhere in the $3,000 to $5,000 range.

GUEST: Phew, wow.

More than I thought.

That's great.

APPRAISER: Now that you've had your appraisal, I got to tell you not to come around here no more.

GUEST: (chuckles) Well, damn the torpedoes.

APPRAISER: (laughs) We could go all day, 'cause I'm an American girl, so.

GUEST: Yeah, yeah.

There you go (laughter)